The experience of a digital product design professionals is a lot like that of the pastry chef.
Indeed some people whip up regular, tasty delights from their oven at home. But even for these people, the overwhelming majority will acknowledge a very large - even if imperceptible - gap exists between baking for guests at tea time and making money from baking treats.
“when it's time to make money from this almost universal access to design and digital tools, the large gap between weekend baker and patisserie chef begins to emerge”
In this respect, the experience of digital product design professionals is a lot like that of the pastry chef.
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Almost everyone has access to digital design tools and indeed many serve up tasty digital morsels to large audiences everyday.
Similarly however, when it's time to make money from this almost universal access to design and digital tools, the large gap between weekend baker and patisserie chef begins to emerge.
Invisible as it is, navigating the divide requires skills that can be detailed at length as we have spent a few decades honing our craft.
Like Lisa Vuitton at the Silva Tasty Pastry, we put together an understanding of strategy, people, visual aesthetics and digital technologies in a way that works best for you.
Should you need a sumptuous cake or pastry for any occasion you can get hold of Lisa - the pastry angel - at Silva Tasty Pastry.
[Image from Silva Tasty Pastry]
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